In N Out Burger has removed the order number 67 from ordering systems at their restaurants in Arizona following a viral issue that has been disrupting the restaurants on multiple occasions. The reason for eliminating order number 67 is because customers, mostly teenagers who are influenced by TikTok challenges, have been interrupting when the order is called, thus disrupting the order at In N Out Burger restaurants in Arizona. This is based on a report by The Arizona Republic.
The problem originated with the viral “67” meme, a phenomenon that originated on TikTok and Instagram. Although the phrase is nonsensical, it is a known indicator of youth. So when the number 67 was called out aloud in public gathering spots such as fast food joints, people would respond with chants, videos, and outcry on social media platforms. This problem is alleged to have gotten to the point where it disrupted service at a number of In N Out restaurants throughout the state of Arizona.
Viral TikTok Trend Causes Disruptions at Arizona In N Out Locations
The state of Arizona has been at the heart of the problem, with high traffic In N Out Burger locations in the metropolitan Phoenix area suffering from this problem. Customers waiting for their order were deliberately waiting for order number 67, with phones at the ready to take a reaction shot. Upon hearing the order called, people would make enough noise to surprise other customers waiting for their orders.
The employees who worked during the busy lunch hour and dinner hours were left to cope with the aftermath. For the employees, who are themselves mainly composed of young individuals; such disruptions increased their stress levels, making it even harder for them to be efficient. It was later concluded that the best course of action is to eliminate the type altogether.
Instead, In N Out opted to make a change in their order numbering, skipping from 66 to 68. This corrected the viral bug by fixing the point that triggered the viral effect, still ensuring a smooth operation of the restaurants.
Why In N Out Burger Chose a Quiet Operational Fix
In N Out Burger is known throughout the state for going against the norm when it comes to this, always keeping things the way they are. It never changes with what is trending, which is why the loss of order number 67 has been such a shock. For Arizona, this is a sign that In N Out Burger has come to a realization that the internet has brought with it a problem of how things trend on the web.
The reason fast food joints rely on speed, predictability, and a calm environment has to do with handling a high number of customers. Even small incidents, repeated throughout the day, impact service times and customer satisfaction. In In N Out’s case, handling the situation discreetly by covering the number averted a potential escalation.
It is reported that the change occurred with no publicity in late 2025, with customers simply realizing that the order numbers suddenly jumped ahead. This is consistent with In N Out’s ethos of keeping things simple, with a bearing on service.
Arizona Diners React to the Missing Order Number
The reaction from customers has been varied in Arizona. Customers have been confused when they realized that the number is missing, while others quickly linked the number with the online craze of “67.” Customers on social media platforms have reacted with amusement and in support of the restaurant workforce.
In support of the move, many Arizonans argued that what may be considered funny on the internet can quickly become a problem in a crowded restaurant setting. Others thought the move simply reflected how significant the power of online trends has become, even with a longstanding brand such as In N Out Burger.
Although it seemed that customers were divided on the matter, the effect on most customers seemed to be minimal, apart from recognizing the skip in the numbering. Such a result is probably what was desired by the establishment.
The Broader Impact of Viral Culture on Arizona Businesses
The controversy over the In N Out order number is part of a more serious burdening issue in how Arizona businesses increasingly have to deal with viral behavior inside public spaces from retail stores to restaurants.
With a large youth population and strong social media usage, Arizona is particularly vulnerable to these kinds of viral phenomena. For public facing businesses, a new consideration factors into just how easily their spaces can be used as a backdrop against which online content is created. Subtle operational changes, such as the removal of a number in many cases, are more affective than heavy enforcement or confrontation.
Industry observers say similar scenarios will continue to play out as trends shift. Those who respond quickly and quietly are often the best positioned to prevent prolonged disruptions..
What the Order Number 67 Removal Means Going Forward
The removal of order number 67 for In N Out Burger in Arizona is a small but telling adjustment. Even iconic brands must bend to change at times to protect their employees and customers. It’s the little things that show how businesses react more broadly to digital culture.
The incident also reminds us that internet trends have tangible implications. What starts as a joke on TikTok can be driving operational, policy, and customer decisions within weeks. For diners in Arizona, it’s a rare look at how one decision made behind the scenes keeps restaurants running.
As more and more viral trends pop up, Arizona businesses and customers will probably continue to see more of these quiet adaptations. For In N Out Burger, the solution seemed to be skipping order number 67 altogether.
